Hi, I'mSweta
UX & Product Designer focused on SaaS, web, and mobile products, where clarity, empathy, and intent drive every decision.
Selected Work
A handful of projects where I got to untangle hard problems and ship solutions that actually made a difference.
Led end-to-end discovery research for a caregiving platform serving elderly users and family caregivers. Defined MVP scope through comprehensive usability studies and competitive analysis.
Led UX research and design of an AI-powered academic resource app integrating Canvas and library systems. Validated through 12 interviews and 3 pretotyping experiments.
Designed a habit-forming journaling app to help students manage stress and build emotional resilience. Applied the Hooked Model framework and validated through 6-participant usability testing.
Built and operationalized an atomic design system with design tokens and reusable components. Launched flagship website that increased inbound inquiries by 50%.
About Me
I'm a Product Designer focused on designing thoughtful digital experiences that solve real problems. I began my journey in UX design and naturally grew into product design as I became more involved in shaping not just interfaces, but the strategy, structure, and outcomes of the products themselves.
I enjoy working on AI/ML products, consumer applications, and early-stage (0→1) products, where design plays a key role in turning complex ideas into intuitive experiences. My approach combines rapid prototyping, continuous iteration, and data-informed decision making. I take end-to-end ownership of the design process, from understanding user needs to delivering implementation-ready solutions.
I work closely with product managers to shape product direction and partner with engineers to ensure designs translate smoothly into shipped products. Outside of work, I enjoy reading, cycling around the city, and attending networking events to meet and learn from people across the design and tech community.
Skills & Tools
The tools and methods I reach for across every stage of the design process — from first discovery call to final handoff.
Always learning. Currently exploring AI-augmented design workflows and accessibility-first systems.
Contact
Whether you're building something new, improving what you have, or just want to swap ideas over coffee — I'd love to hear from you. I'm always open to the right collaboration.
swetaux@gmail.com