This is a curated selection of projects that reflect how I think, research, and design. Each case study highlights a different aspect of my approach, from problem framing and research to iteration and reflection.
I am a UX Designer focused on turning messy, complex data into clear, actionable design solutions. I identify patterns in user behavior and translate them into evidence-based recommendations that guide product strategy and execution. I am known for converting user pain points and ambiguous requirements into intuitive, well-structured web and mobile experiences grounded in research, clarity, and measurable impact
Design Process
Discovery
Secondary Research
Competitive analysis
Tools: ChatGPT, NotebookLM
Define
Affinity mapping
Insight synthesis
Problem framing
Journey mapping
Tools: Miro, FigJam, ChatGPT
Design
Wireframing
Interaction design
Visual design
Design systems
Tools: Figma, Sketch, Photoshop
Prototype
Low & high-fidelity prototypes
Micro-interactions
Rapid iteration
Tools: Figma, Lottie Files
Test
Usability testing
Feedback analysis
Iteration & refinement
Tools: Maze, Figma
Deliver
Design specs
Handoff documentation
Collaboration with engineers
Tools: Figma, Notion, Slack