Usage of AI Chatbot for Design Ideation Process
Many architecture students at Thomas Jefferson University who independently use AI fail to fully incorporate it into their ideation process, thereby limiting the potential benefits it could provide.
UX Researcher
Academic Project
Figma
Miro Board
Photoshop
PowerPoint
14 Weeks
Year
2024
Challenge
How might we encourage architecture students at Thomas Jefferson University who use AI independently to more effectively integrate it into their ideation process, unlocking its full potential benefits?
Goal
To research and understand how AI is being incorporated into design ideation process for Architecture students at Thomas Jefferson university and what are the outcomes for the same. Our goal is to improve their experience and use this information to guide future initiatives.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
Research Plan
Recruiting Strategies for Interviews
